Number of site visitors, their behaviour, source and segmentation (age, gender etc) Key Performance Indicators (KPI’s) split by traffic type Information specific to the Google search engine with data on search terms used to display your site in the results. Data specifically relating to your Google My Business (map) listing. Revenue generated by the site & […]
SEO Dashboard Sections Read More »
In order to get started, your first step is to set up an official company Facebook Page if you don’t already have one for your business. Then, if you want to add another user to your Facebook page to help manage your posts and other content then follow this quick guide where we list all the steps you need to
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Do you need to connect additional social profiles to your content calendar in ContentStudio? Follow our guide (with pictures) for help: After you’ve logged in to your account click on the three dots in the top right-hand side to bring up the account menu. 2. From the menu select Social Accounts under Workplace Settings. 3.
How To Connect Social Profiles – ContentStudio Read More »
How to save sent emails in Outlook If you’re not seeing your sent emails in Outlook you probably need to tick a box that saves them to the SENT folder. First, open Outlook then follow the steps below: Click File, and then Options. In the Options section click Mail. Under the Save messages section, enable the Save copies of messages in the Sent Items
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How To Create A New WordPress Post If you are looking to drive traffic to your website it is important you regularly update it with fresh, quality content! If you have a website built on WordPress one of the methods of achieving this is via Blog Posts and I will talk you through creating a new post (prefer watching rather
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Are you looking to add an HTML email signature to your emails in Thunderbird? Follow this step-by-step guide to do just that with ease . . . . 1- Before you start make sure you have the HTML code you wish to use and copy it to your clipboard by selecting all the text (CTRL+A) then copying it ((CTRL+C) 2-
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For SEO, historically, the webmasters should primarily focus their attention on the title and meta description tags of their pages. Today, it is equally important to add Open Graph tags on the web pages, particularly if these pages are frequently shared on social networks like Facebook. Open Graph is an extra bit of code added to a web page to
What is Open Graph and how do I use it? Read More »
How Retargeting aka. Facebook Pixel Improves SEO The simplest way retargeting helps create the best search engine optimization is by increasing repeat website traffic, which has a higher value than just increased traffic. It controls advertising spending by putting specific ads in front of specific users, those who are more likely to convert by clicking the link and visiting the
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If you want to know how to edit your website content in OSCommerce follow these steps: Edit Content in OSCommerce v2.3.3 Login to the admin side of your website, entering the username and password when prompted. Once you are logged in navigate to [TOOLS] then [DEFINE LANGUAGES] From here you can edit the text shown on the front end for
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Creating a new admin user in WordPress is easy when you know how! In this post we will show you in easy step-by-step instructions how to add a new admin user to a WordPress website. How to add a new admin user to a WordPress website I will create a simple step-by-step guide first as simple text. However, I will
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Knowing where you rank for specific keywords in search engines such as Google is something you should know if you are serious about increasing your exposure on the Internet. Once you have the data ask yourself a few questions: How do you compare with you competitors? Is your overall ranking position improving? Importantly find out why your website is performing
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If you have the WordPress Photo Gallery Plug-in installed but want to know how to start using it please read this blog. How to add an image gallery to your wordpress website Alternatively you can visit the following website where you can view FAQ’s and watch tutorial videos. It is always worth enhancing your website with attractive images to make
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Launch the Thunderbird application and select [Account Settings] from the [Tools] menu (bring up the menu’s if they’re hidden by pressing [ALT] on your keyboard) Click on [Account Actions] then [Add Account] in the next screen. Fill out YOUR EMAIL details on the next screen then click [Continue], leaving the “remember password” box ticked if you want the application to automatically remember
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So your website runs on an older version of OSCommerce but you want to know how to edit products? Well here’s a guide to doing just that in version 2.3.3 (2013): Login to the admin side of your website, entering the username and password when prompted. Once you are logged in navigate to [Catalog] (American spelling by default) then [Products/Categories]
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Everyone knows Google is the most popular search engine in the UK but have you ever wondered just how popular it is? Maybe you are curious to know which the second most popular search engine is too? In this short blog we reveal the statistics in July 2018. Google 82.8% Bing 12.1% Yahoo 2.5% Others 2.6% So what does
UK Search Engine Share Read More »
Do you want to know how to view your saved passwords in Chrome & Firefox? This post shows you how to retrieve them step by step in case you forgot what your actual password was and always relied on your browser to “remember” it instead. First you will need to skip to the instructions for your browser – Google Chrome
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In the world of SEO you should aim to keep NAP consistency for your business (NAP = name, address and phone number) so that every listing for your business is pulling in the same direction but you might discover information on specific sites is incorrect or that you’re not listed at all! As part of our citation service at Darwen
10 Business Citations You Should Claim Today Read More »
If you want to be on the first page of Google for a specific search it can be difficult and confusing at times but there are three main principles to follow: Trust Google are hoping to place legit sites higher than untrustworthy ones in order to deliver better results to those using the popular search engine. If your website is
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One of the most common questions we get asked is: “What’s the difference between the bounce rate and the exit rate?”. In this blog post we reveal the answer to this FAQ . . . We will keep the answer as basic as possible but if you have any questions be sure to let us know and we will update
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At the heart of the reason people install Google Analytics is to see statistics on site visitors. How many people visit your site? Where do they come from geographically? How long are they on the site? Which pages do they visit? Which page do they enter and leave the site? What was the source of their visit and what search
Google Analytics Basics Read More »
We regularly get asked by potential customers what we class as the most important factors for improving traffic and visibility of their website. Why? They most likely want to do the work themselves but are looking for a gentle nudge in the right direction first! I know many digital marketers are VERY reluctant to give this kind of information out
UK SEO Checklist 2018 Read More »
So, you want to view search results from a location other than your own? It used to be easy to change your search location but these days it’s not as straight forward but we’ll explain how to do it in this post. Why exclude location based search results? While results based on your location is great when you’re looking for
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Step 1: Sign in to Google Analytics: https://analytics.google.com Step 2: Click on “Admin” for your chosen account Step 3: From here select USER MANAGEMENT Step 4: Add a new user by clicking the + icon Step 5: Finally, enter the email address and set the permissions for the new user.
Step by step guide: How to share access to your Google Analytics Read More »
You have probably questioned whether website speed is important in the past? OK, maybe you haven’t but you should know how fast your website is – especially compared to your main competitors. Once you know your own scores ask yourself if it is faster or slower than other competing sites and if yours is slower take action to improve
Why Page Speed is Important for SEO (and how to test yours) Read More »
If you want the short answer then YES your site should have SSL in 2018. If you want to know why it will benefit your site read on for the benefits of having an ssl certificate. Security It may be obvious but having an SSL offers more secure way of transferring data on your website through encryption. Essentially this is why
Should my website have an SSL Certificate in 2018? Read More »
