UK Search Engine Share

Everyone knows Google is the most popular search engine in the UK but have you ever wondered just how popular it is? Maybe you are curious to know which the second most popular search engine is too? In this short blog we reveal the statistics in July 2018.

uk-search-engine-market-share

 

Google 82.8%
Bing 12.1%
Yahoo 2.5%
Others 2.6%

So what does this mean for you? Whilst you shouldn’t totally neglect the others if you concentrate your marketing efforts on Google and Bing you have covered roughly 95% of the UK market. As a result you should primarily look at results on these two search engines when looking at rank analysis.