We regularly get asked by potential customers what we class as the most important factors for improving traffic and visibility of their website. Why? They most likely want to do the work themselves but are looking for a gentle nudge in the right direction first!
I know many digital marketers are VERY reluctant to give this kind of information out but here at CML Design, we believe in sharing some of our own tips for a new or exiting website.
Whilst the world of SEO is constantly changing follow these steps to ensure your website performs well – and you can collect data on your performance (very important!)
1. Sign up to Google Analytics
2. Sign up to Google Search Console and verify your site
3. Claim and update your listing in Google My Business
4. Create and upload an XML sitemap
5. Create and upload a Robots.txt file
6. Create and upload a Favicon for your site
7. Install a security certificate (SSL)
8. Actively encourage reviews for your business
9. Submit your website to the major business directories ensuring accurate NAP data
10. Create and update social media profiles for your business
Of course, there is a whole lot more work involved with SEO such as on-site SEO, site speed analysis, backlink generation and don’t forget to track results by monitoring selected keywords and your sites position on the major search engines for those queries but these are, in our opinion a great TOP TEN to start with!
Prefer to get someone else to do this work for you along with detailed reporting/analysis? See how we can help by contacting us today.
