Launch Checklist

Local SEO ranking checker: simple steps to track your position

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Local SEO ranking checker A local SEO ranking checker shows where a business appears in Google Maps for location‑specific keywords. Use one to scan ranking positions for specific postcodes, compare competitors and track your ranking position over time. Why it matters in the UK With roughly 46 percent of Google queries carrying local intent, visibility in nearby searches is vital […]

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What is RPV? Why it’s a crucial metric for your website

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Definition of RPV Revenue per Visitor (RPV) is a vital ecommerce metric that measures the average revenue generated from each visitor to your website. It’s a combination of conversion rate and average order value, providing a clear picture of how effectively your website turns traffic into sales. How to calculate RPV RPV is calculated using this simple formula: RPV =

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Image-optimisation

The benefits of performing image enhancements on your website

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Every inch counts when designing your website The correct images add power to user engagement, reinforce the message you’re conveying in your content and increase trust. In this guide, you’ll learn how to pick and use the best images on your website and how to run image enhancement on them. Understanding the significance of visual design Design is a big

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Why regular website backups are essential for your online business

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Regular website backups are essential Businesses depend heavily on their online presence these days, so a routine website backup is an essential part of data protection and business continuity strategy. Between cyber attacks, hardware crashes, and human errors, the potential for disaster is never far away – making a reliable backup solution a vital component of your digital life. In

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website-traffic

What are the benefits of comparing your site traffic with your competitors?

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Comparing your site traffic with your competitors offers numerous benefits that can guide strategic decision-making and boost your business’s online performance. Here are the key advantages: 1. Identify strengths and weaknesses Understand your position: See where your website stands in comparison to others in your industry. Spot gaps: Identify areas where competitors outperform you, such as traffic sources, keywords, or

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ALGORITHM-UPDATES

Navigating the complex world of Google’s algorithm updates

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Staying up to date with Google’s algorithm updates is a vital way of maintaining a strong online presence. For UK businesses and content creators, keeping on top of these updates — from core web vitals to the helpful content update etc. — can significantly increase how they perform in search engines. This post examines how UK websites can not only

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Google Tag Manager

A Guide To Mastering Google Tag Manager

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In today’s data-rich environment, quick and effective insight gathering is a key capability for every marketing approach. Google Tag Manager (GTM) offers a powerful solution, enabling marketers and website owners to manage and deploy marketing tags independently, thus reducing their dependence on developers. GTM acts like a central repository for your Google Analytics, Google Ads and other tracking pixels, streamlining

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google-setup

A Guide to Setting Up and Optimising Your Google Business Profile

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In today’s competitive online landscape, having a strong presence on search engines is essential for businesses of all sizes. A Google Business Profile, previously known as Google My Business, is a crucial tool for business owners. Allowing them to enhance their visibility on Google Search and Maps while engaging potential customers directly. This guide explains the features and benefits of

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Using Google Search Console for SEO Success

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This guide explores the advantages of using Google Search Console for SEO, its features, and how it differs from Google Analytics to create a complete experience for tracking organic traffic. What Is Google Search Console? Google Search Console (GSC), previously known as Google Webmaster Tools, is a free tool offered by Google to help webmasters monitor and optimise their site’s

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traffic

How competitor website traffic analysis can strengthen your digital strategy

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Comparing Website Traffic With Your Competitors: A Strategic Advantage Comparing your website traffic to that of your competitors provides essential insights into your online presence and helps refine your digital strategy. Here’s why this type of analysis can give you a competitive edge: Benchmarking Against Industry Standards By comparing traffic data, you can set realistic performance targets aligned with industry

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cross-browser-testing

The Importance of Cross-Browser Testing

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In the fast-evolving world of web development, ensuring that your website performs flawlessly across all browsers and devices is critical. Cross-browser testing addresses this need by verifying that a website or web application functions consistently across various browsers, versions, and operating systems. This testing ensures that end users, regardless of their device or browser choice, experience a fully operational website.

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SEO EXPLAINED

What is Search Engine Optimisation (SEO)?

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The importance of search engine optimisation (SEO) We are living in the digital age, where competition is very high, and all businesses or brands should have an online presence. But having an online presence is not enough. As far as your website is concerned, if it is not visible to those who might care about your content, product, or information,

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site-crawl

Understanding Google Site Index Analysis

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Google Site Index Analysis Google Site Index Analysis is part and parcel of Search Engine Optimisation (SEO). This involves detecting how well your website is indexed in Google and how this impacts which search results appear. Proper indexing ensures your content is visible to the intended users searching for similar topics, directly influencing your site’s performance. Our guide will walk

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keyword-research

Mastering Keyword Discovery

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Introduction to keyword research At the heart of any successful SEO strategy is keyword research. Businesses can use keyword research to understand which keywords resonate most with their audience and where they should be targeting. This post will cover the basics of keyword research, tools you can use, and strategies to create a winning plan for keywords. Understanding keyword research

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google-maps

Share access to your Google business profile

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In this article, we will explain why sharing access to your Google Business Profile can increase your chances of success and explain how to do it. We also cover how to manage it correctly for maximum benefit for your business. Understanding Google business profiles Your Google Business Profile is the cornerstone of your online presence. This is where customers will

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google-ads

Unlocking Success: A Guide to Creating Your Google Ads Account

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 Download audio   Before you create a Google Ads account Prior to engaging in Google Ads, it is essential to have a clear understanding of your business objectives, target demographic, and financial resources. Take into account your goals for your advertisements and adjust your strategy accordingly. Ensure that your website is both relevant and user-friendly. Be prepared for a

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G-Profile

How To Create A Google Account For UK Businesses

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UK businesses should create a Google account as their initial step for building an online presence. A Google account serves as a gateway to access various Google services, which include Google Drive, Google Maps, Google Docs, Google Calendar and business tools Google Ads and Google AdSense. The Google Business Profile allows customers to discover your business information, read reviews from

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googleanalytics

What is Google Analytics?

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Google Analytics allows you to track everything about your site including visitor behavior, conversion rates, and even social media activity providing you with data about how people interact with your site. How does Google Analytics work? Page tagging allows Google Analytics to collect data about individual visits to a website. What kind of data are available on Google Analytics, and

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Step by step guide: How to share access to your Google Analytics

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Step 1: Sign in to Google  Analytics: https://analytics.google.com Step 2: Click on “Admin” for your chosen account Step 3: From here select USER MANAGEMENT Step 4: Add a new user by clicking the + icon Step 5: Finally, enter the email address and set the permissions for the new user.

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