The post Unlocking Success: A Guide to Creating Your Google Ads Account appeared first on UK Digital Marketing Blog.

1. Ensure that visitors can easily locate it.
2. Maintain consistency with your brand.

If customisation is desired for your widget to complement your website’s colour scheme or to enhance its visibility, consider the following options. Please note that the instructions below can only be completed from a browser or the tawk.to desktop apps. It is not possible to finish them using the tawk.to mobile application.

1 Visit the website (https://www.tawk.to) and proceed to login

2. Navigate to the gear icon in the top navigation area.

3. Navigate to the ADVANCED section for the WIDGET APPEARANCE

4 All the options to edit the widget are on the left

If you want to learn more about responding to chats or ensuring your notifications are set-up correctly please watch this video for help:

The post How to change the appearance of the tawk.to chat widget appeared first on UK Digital Marketing Blog.

A Google account serves as a gateway to access various Google services, which include Google Drive, Google Maps, Google Docs, Google Calendar and business tools Google Ads and Google AdSense.

The Google Business Profile allows customers to discover your business information, read reviews from past customers and find your location. The registration process for a Google account requires basic information, which lets you create either a free Gmail address or connect your existing business domain through Google Workspace.

What you need to sign up in the UK

Before starting on the Google Accounts signup page, make sure you have:

• A valid email address (you can use Gmail or a non-Google email like Outlook or Yahoo).
• A phone number for phone verification.
• Your company name or professional email if using Google Workspace.
• Access to a computer or mobile device with internet.

Google may also ask you to review its privacy policy and Google privacy terms during sign-up so be prepared to do some reading too!

How to create Google account step by step

Google Guide: https://support.google.com/accounts/answer/27441

On a computer

1. Go to the Google Accounts signup page.
2. Click the blue Create Account button.
3. Choose “For work or my business” if creating a business account.
4. Fill in your name, username, and password.
5. Add a recovery phone and recovery email.
6. Agree to Google’s privacy policy and confirm.

On mobile with the Google app

1. Download the Google app from the Google Play Store or Apple App Store.
2. Open the app, go to “Sign in,” and select Create Account.
3. Enter your details and follow the same process as on the desktop.

Use your existing email instead of Gmail

Don’t want a Gmail new account registration form? You can use a non-Gmail email address, like Outlook or Yahoo. On the signup page, select “Use my current email address instead.” This allows you to link your current email address to Google services without changing your email provider.

Verify your Google Business Profile

Once your account is set up, it is important to claim and verify your Google Business Profile. This ensures your company appears on Google Maps, Google Search and helps with local SEO. You can usually verify by phone, whereby Google ring the phone number they have for the business and provides you with a numerical code to enter when trying to claim the listing.

Google Business Profile – Get on Google

Fix common Google account sign-up problems

• Phone number not accepted – Make sure you’re using a valid UK number and not a VOIP line.
• Captcha will not load – Try signing up in incognito mode or using a different browser.
• Username already taken – Add numbers, initials, or use a variation of your company’s email address.

Conclusion

Your UK business needs a Google account to access various tools, which include Google Ads management and secure document storage through Google Drive. The choice between free Gmail and Google Workspace depends on your needs because both require proper setup to achieve online professionalism, security and search engine visibility.

FAQs

How do you create a new Google account? You need to visit the Google Accounts signup page and select Create Account then complete the registration steps.

What is the difference between a Google account and Gmail? A Google account unites all Google services under one access point but Gmail operates as a standalone email service within the Google ecosystem.

Is making a new Google account free? Yes, creating a standard account is free. Business accounts via Google Workspace may require a subscription.

Can we create another Google account if we already have one? Yes. You can create multiple accounts for personal, work, or family use, including for a child with Google Family Link.

How to Prevent Google from Indexing Specific Folders on Your Website

The post How To Create A Google Account For UK Businesses appeared first on UK Digital Marketing Blog.

Thunderbird is a free, open source, cross-platform email client, news client, RSS reader, and chat client developed by the Mozilla Foundation. The project strategy is based on extending Thunderbird functionality and security by creating new features and using existing ones from Firefox. Website – https://www.thunderbird.net/

You can install Thunderbird on Windows, Mac, and Linux.

Windows

To install Thunderbird on Windows, go to the Thunderbird download page and click the “Download” button. The Thunderbird installer will be downloaded. Run the installer and follow the instructions.

Mac

To install Thunderbird on Mac, go to the Thunderbird download page and click the “Download” button. The Thunderbird DMG will be downloaded. Double click the DMG and follow the instructions.

Linux

To install Thunderbird on Linux, go to the Thunderbird download page and click the “Download” button. The Thunderbird tar.bz2 will be downloaded. Open a terminal and cd to the directory where you downloaded the file.

tar -xjf Thunderbird.tar.bz2

This will create a Thunderbird directory. cd to that directory and run

./thunderbird

Conclusion

If you want to install Thunderbird, you can find the installation files on the Mozilla website. After you have downloaded the installation files, you can install Thunderbird by following these steps:

1. Double-click the installation file to open it.

2. Follow the instructions on the screen to install Thunderbird.

3. Click the Finish button to close the installation wizard.

4. Thunderbird is now installed on your computer.

The post How to install Thunderbird appeared first on UK Digital Marketing Blog.

OneDrive is a Microsoft cloud storage service that allows you to store files in the cloud and access them from anywhere. You can also use OneDrive to sync files between devices. If you need to change your OneDrive sync settings, you can do so using the OneDrive app.

How Do I Change My Sync Folder(s)?

To change your OneDrive sync settings using the OneDrive app

• Open the app by right-clicking the icon in the taskbar (1), then click the gear icon (2) followed by the settings menu (3).

• On the account tab click the choose folders button.

• Choose which folders you want to sync by selecting them individually (2) or simply opt to sync them all (1). The location of the folders on your PC can be seen at the bottom of this box (3)

To change your OneDrive folder location on your PC

• Perhaps you don’t like the default location of your sync folder because of limited storage space in that file location etc and want to move it elsewhere? Most people won’t need to move it, simply ensure any files you work on are within your sync folder (above). If you do want to move it though – the good news is that you can!
• Simply unlink your account (1) then add it as a new account  (2)

• You will then be able to choose a custom location during the set-up process rather than sticking with the default location it offers you.

The post How do I change my OneDrive sync folder? appeared first on UK Digital Marketing Blog.

Google Analytics allows you to track everything about your site including visitor behavior, conversion rates, and even social media activity providing you with data about how people interact with your site.

How does Google Analytics work?

Page tagging allows Google Analytics to collect data about individual visits to a website.

What kind of data are available on Google Analytics, and what can you do with them?

You can see how many people visited your website, how often they came back, and how long they spent there.

This data helps you understand how users behave on your website.

These data can be used to improve your website and optimize its performance.

Should you use Google Analytics?

Google Analytics is free, while most other solutions cost money – so yes, in our opinion you should be using Google  Analytics.

Good Reasons Why You Should Use Google Analytics

• Google Analytics helps you to track the performance of your website
• Google Analytics gives you detailed information about your visitor including demographics, location, device type etc.
• Google Analytics helps you understand the conversion rate of your site and how much money you will earn if you sell products/services through your website.

Is Google Analytics free?

Whilst paid versions offer advanced functionality the free versions of GA include most of the basic features you need. So unless you require the more advanced features it is FREE, yes.

Paying for the premium version (Analytics 360) gives you access to dedicated support, including your own account manager. This alone can make the subscription fee worth it.

How to add a user to an existing Google Analytics account

If you’re the administrator of a Google Analytics account and you need to add a user, follow these instructions:

1) Open Google Analytics and click the Admin tab.

2) In the Property column, select the property you want to add the user to.

3) In the Users column, click the Add User button.

4) Enter the email address of the new user and the role you want them to have. There are four roles: Administrator, Edit, Read & Analyze, and View. Our email for Google is cmldesignltd@gmail.com

5) Click the Add button.

The new user will receive an email inviting them to join Google Analytics. The email will include a link to accept the invitation and create a password (if they don’t already have a Google account)

The post What is Google Analytics? appeared first on UK Digital Marketing Blog.

If you run an online business, you’re likely to need a way to accept payments. There are a number of different payment processors to choose from, but Stripe is one of the most popular. In this article, we’ll explain what Stripe is, and how you can set it up to accept payments from your customers.

1. First, you will need to go to the Stripe website and click on the “Sign Up” button.
2. You will then be asked to enter your email address and create a password.
3. Next, you will be asked to provide some information about your business.
4. Then, you will be asked to provide some information about your bank.
5. Finally, you will be asked to agree to the Stripe terms and conditions.

Once you have completed all of the steps, your Stripe account will be created and you will be able to start processing payments.

• What is Stripe?

Stripe is a payment processor that lets you accept payments online. It’s one of the most popular processors, and it’s been used by a number of high-profile companies, including Twitter, Shopify, and Lyft.

• How does Stripe work?

Stripe works by connecting to your bank account or credit card. When a customer makes a payment, Stripe sends the money to your bank account. This makes it a good option for businesses that want to avoid dealing with complex financial paperwork.

• How do I set up Stripe and how much does it cost?

It’s free & easy to set up Stripe. Simply create an account, and connect your bank account or credit card. You’ll then be able to start accepting payments from your customers.

• What are the benefits of Stripe?

There are a number of reasons to use Stripe:

– It’s free & easy to set up.
– It’s popular, so it’s likely to be accepted by your customers.
– It’s reliable and has a good reputation.
– It’s affordable with low transaction fees.
– It’s available in a number of countries.

Conclusion

Creating a Stripe account is a quick, easy, and secure way to start accepting payments online. Stripe is a trusted payment processing service used by many online businesses.

The post Creating A Stripe Account appeared first on UK Digital Marketing Blog.

The workspace will allow us to collaborate on each planned post by adding comments etc where needed.

Use the calendar view to browse the monthly schedule or revert back to the standard BOARD VIEW in order to browse post ideas by category of which there are 6 main ones.

Engaging Posts

The main aim of these posts is to encourage follower interaction through a like, share, comment etc.

Promotional Posts

Ultimately your aim of growing your social media following is to promote yourself and these types of posts should do just that. Post details on any special offers, promotions or just advertise new/existing products & services! You will note that we only use these types of posts every few days because you need to break your post schedule up a bit in order for them to be effective.

Misc/Fun Posts

These are OFF TOPIC posts to boost engagement by posting something a bit different – whether that is in the form of a joke, an inspirational quote or interesting fact.

Educational Posts

Educational posts are generally off topic too but we decided to give it a dedicated category for scheduling purposes.

Content Sharing

Perhaps you found a post or news article on another website or think someone else’s social media post is worth sharing? You can share it directly without adding your own comment but to add extra value perhaps as your readers a question about it.

Upcoming Events

These are date specific events that your followers may be interested in.

A common mistake we see:
Businesses JUST promote themselves constantly which simply doesn’t work as a long-term strategy!

How To Switch To Calendar View In Trello

How exactly do you switch to calendar view to see your social planner? Simply click the CALENDAR POWER-UP as seen in the image.

The post Social Calendar On Trello appeared first on UK Digital Marketing Blog.

You have probably questioned whether website speed is important in the past? OK, maybe you haven’t but you  should know how fast your website is – especially compared to your main competitors.

Once you know your own scores ask yourself if it is faster or slower than other competing sites and if yours is slower take action to improve your speed results!

In this post I will give you links to test your site and provide benchmark scores to aim for.

1) Pingdom – https://tools.pingdom.com/

With this tool you should be looking at your load time with a view to achieving a score of under 2 seconds.

2) Web Page Test – https://www.webpagetest.org

Look to achieve a score of under 3 seconds with this test.

So why is page speed important?

Search Engine Ranking: In 2010, Google announced that page speed would impact your website ranking!

Google will compare site speed with sites competing to rank for the same keywords and will give priority to better performing sites than slower ones. This isn’t the ONLY ranking factor but it is a very important one to consider as it not only has an influence on search engine rankings but also on user experiences (UX).

User Experience: Also known as UX a better experience results in better performance of your website.

Sounds obvious right? Yet many people fail to consider speed when looking at UX. If your website is slow or unresponsive though visitors will lose patience and use your competitors instead. Increase your speed to gain better UX and improve the conversion performance on your site (shopping checkout, email contact etc). As a bonus an improved speed should also attract more visitors through better rankings.

What could it be costing me?

There’s research out there suggesting a 1 second delay in page response can lead to a 7% reduction in conversions. So if you’re site takes £1,000 per day it could cost you around £25,000 per year!! Worth looking into getting the best response time possible.

What does Google think?

Visit: https://developers.google.com/speed/pagespeed/insights/

What if your site performs poorly?
Contact your web designer and see what improvements can be made to the site. If you prefer contact us to see how we can help. We can prepare a speed report for you and select key areas of improvement for you.

The post Why Page Speed is Important for SEO (and how to test yours) appeared first on UK Digital Marketing Blog.

You’re composing an email or writing content for your website etc when you suddenly realise you’ve accidentally wrote it in the wrong case. Rather than deleting it all and starting afresh try converting your existing text instead to save yourself time.

Easily convert text between different cases: lower case, UPPER CASE, Sentence case, Capitalized Case, aLtErNaTiNg cAsE and more with https://convertcase.net/.

Bookmark the site so you can quickly find the site whenever you need it in future!

Other Featured Websites

https://darwenonline.co.uk/web/category/featured-websites/ 

The post lEFT caps LOCK ON BY MISTAKE? tRY tHIS . . . appeared first on UK Digital Marketing Blog.

A quick tip: Whenever possible register your name on all the various social media platforms available! Whilst this may seem like a daunting (and time consuming) task – which it is unfortunately there are site out there to make it a bit easier.

Also – you will probably see websites you have absolutely no intention of EVER using but if you can, take the time to register them anyway.

Know Em: https://knowem.com and  NameChk: https://namechk.com are the two site we suggest trying to check whether your preferred name is still available across a multitude of sites.

This helps describe exactly what Namechk is:

The post Tip: Register your name across all social media platforms appeared first on UK Digital Marketing Blog.

The essential first step for any SEO campaign is accurate keyword research to ensure you’re targeting the correct keywords to get the best return on investment – be that time doing the SEO work yourself or money paying someone else to do the work for you.

This is where a useful website can help allowing you to find profitable, low competition keywords in seconds:

Keysearch is not just a keyword research tool it’s a full fledged SEO powerhouse. Giving you all the tools you need to spy on your competitors and track your SEO efforts with rank tracking, backlink checker and SEO competition analysis. Get started today and claim your 20% discount by entering KSDISC as your promo code.

Take your SEO to another level & start dominating your competition

Keyword Research

Your aim here is to locate profitable longtail keywords by entering a seed keyword and viewing/comparing statistics for related searches. In our image (above) our seed key phrase was town and country seat covers returning a total of 589 related search terms.

[For anyone interested this research for town and country seat covers was performed for online car parts specialist MotorNuts – www.motornuts.co.uk]

Straight away we can see a chart showing search trends for this phrase, indicating interest peaks in spring and the start of winter with February, April and September proving to be the least popular months during the past twelve.  Visit https://www.keysearch.co to get started on your own seed keywords.

Below that we are presented with data for the top performing sites including: page rank, domain rank, moz page rank, moz domain rank, authority links, total links and whether the phrase is in the page title, page description or URL.

Arguably more importantly you can see a list of potential new keywords on the right hand side where you can compare search volumes and a calculated difficulty (based on the level of competition) allowing you to select the most appropriate related search term for your SEO campaign. To keep things easy you can save keywords or key phrases and arrange them in dedicated lists so that you can easily access them next time you login to your account.

The post Perform Essential Keyword Research With This Website appeared first on UK Digital Marketing Blog.

Keep an eye on your competitors with this useful website: https://www.trafiklite.com/

As an essential part of your digital marketing plan you should be recording the online performance of your competition and try to exceed their statistics whenever possible.

• Traffic
• Keywords
• Backlinks
• Reputation
• Social Following

If you want a full analysis of your site, your main competition and your primary keywords consider using CML Design/Darwen Online to provide this analysis & more through one of our digital marketing packages.

If, however, you just want to keep an eye on your competition for FREE take a look at https://www.trafiklite.com/ and type in their web address (URL) to get started.

The post Keep an eye on your competitors! appeared first on UK Digital Marketing Blog.

Freepostcodelottery.com might is a great (free) way to find out if your UK address is lucky. This isn’t a game that is going to make you rich with relatively small jackpots shared by anyone with that specific post code but it’s completely free to enter – so what have you got to lose?

It doesn’t get much more straightforward to play – simply register your email address and postcode. Each day a draw takes place from and there is a winning postcode every day. The catch is, players have 24 hours to claim their prize and that means popping into the site once a day to check to see if you’ve won.

Visit Freepostcodelottery.com to register today.

Have you already registered? Let us know in the comments – especially if you’ve won a prize in the past!

The post Is Your UK Address Lucky? Free Postcode Lottery appeared first on UK Digital Marketing Blog.

Are you looking for a replacement for the search feature in Windows?

Try this useful tool instead: Everything from Voidtools. It’s a simple, free utility that’s very powerful and VERY fast!

The post Search Files – Everywhere – Voidtools appeared first on UK Digital Marketing Blog.

If you want to get the most out of Internet marketing for your business it’s important to strive for a consistent online presence with your domain name, social media profiles and NAP results all returning the same information.

If you’re just starting your business and looking for new names check whether the domain name is available and various social media profiles via namevine for FREE before you register a name only to discover someone already has the online profile for that particular name!

What are NAP Results?

NAP results are name, address and phone number results for your business.

It is important to know what results are returned when people search for this vital contact information for your business and by having a NAP data report can help you achieve greater consistency by allowing you to update incorrect data, remove duplicates and request additions where necessary.

You don’t want to be competing against yourself by having 2 different online listings for your business! Make sure you get the most out of search results by having consistency – even with your business name.

Request your NAP Data report for just £49.98 and see where you do & don’t have citations on the most important citation sites. from CML Design here: BUY NOW (as a bonus you also receive a technical audit report of your website if you have one!)

The post Create A Consistent Online Presence appeared first on UK Digital Marketing Blog.

Fancy playing some classic games from your younger years? Visit the Console Living Room website where you will find links to many games from 80’s consoles such as the Atari etc and games such as Pac-Man, Sonic The Hedgehog, Sensible Soccer and many more of your old favourites!

What was your old favourite game and/or console?

The post Play Retro Games Online! appeared first on UK Digital Marketing Blog.

A number of conversion tools are available online but one we recommend is www.onlineconversion.com. It is far from the best looking website you’ll ever see but functionally it is great – allowing you to make conversions with ease!

Visit the homepage at http://www.onlineconversion.com/ to access the full range of conversion tools including the most popular conversion categories of length, temperature, speed, volume and weight.

Whilst they also have a currency converter try XE instead for more features and historical charts etc.

The post Online Roman Numeral Converter appeared first on UK Digital Marketing Blog.

BONUS! Get a free technical audit for your website by completing this short form:
** We will deliver your FREE report by email to the address supplied **

Free Business Listing
Would you like more exposure for your business for FREE?
For a limited time you can get all the listing features in our business directory by using this offer.

The post What do websites know about you? appeared first on UK Digital Marketing Blog.

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With useful tips on travel, health and your home, the site is well worth a visit if you get chance.

The post Get Ready For Winter appeared first on UK Digital Marketing Blog.

A great way to pass time (and improve your drawing ability).  Visit https://quickdraw.withgoogle.com/ to play and let us know how you get on in the forum http://darwenonline.co.uk/web/forum/featured-websites/quckdraw-with-google/!

The post Draw With Google appeared first on UK Digital Marketing Blog.

In addition to tracking him on Christmas Eve you can take a virtual visit to the North Pole, play games, listen to Christmas theme music and more before the main event which will keep your kids entertained for hours!

Give it a visit today at http://www.noradsanta.org/ and let us know what you think in the forum http://darwenonline.co.uk/web/forum/featured-websites/norad-santa-tracker/. . . .

The post Track Santa This Christmas appeared first on UK Digital Marketing Blog.