Google Analytics allows you to track everything about your site including visitor behavior, conversion rates, and even social media activity providing you with data about how people interact with your site.
How does Google Analytics work?
Page tagging allows Google Analytics to collect data about individual visits to a website.
What kind of data are available on Google Analytics, and what can you do with them?
You can see how many people visited your website, how often they came back, and how long they spent there.
This data helps you understand how users behave on your website.
These data can be used to improve your website and optimize its performance.
Should you use Google Analytics?
Google Analytics is free, while most other solutions cost money – so yes, in our opinion you should be using Google Analytics.
Good Reasons Why You Should Use Google Analytics
- Google Analytics helps you to track the performance of your website
- Google Analytics gives you detailed information about your visitor including demographics, location, device type etc.
- Google Analytics helps you understand the conversion rate of your site and how much money you will earn if you sell products/services through your website.
Is Google Analytics free?
Whilst paid versions offer advanced functionality the free versions of GA include most of the basic features you need. So unless you require the more advanced features it is FREE, yes.
Paying for the premium version (Analytics 360) gives you access to dedicated support, including your own account manager. This alone can make the subscription fee worth it.
How to add a user to an existing Google Analytics account
If you’re the administrator of a Google Analytics account and you need to add a user, follow these instructions:
1) Open Google Analytics and click the Admin tab.
2) In the Property column, select the property you want to add the user to.
3) In the Users column, click the Add User button.
4) Enter the email address of the new user and the role you want them to have. There are four roles: Administrator, Edit, Read & Analyze, and View. Our email for Google is cmldesignltd@gmail.com
5) Click the Add button.
The new user will receive an email inviting them to join Google Analytics. The email will include a link to accept the invitation and create a password (if they don’t already have a Google account)
