Initial Steps

percentage score

The benefits of showing SEO metrics as a percentage score of 100

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Introduction SEO metrics play a critical role in measuring website performance and driving business success. Presenting these metrics as a percentage score of 100 simplifies their interpretation, making it easier for stakeholders to understand and act on the data. This blog post explores the key benefits of this approach, emphasising its impact on customer loyalty, business growth, website optimisation, and […]

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free business listing

🎉 Claim Your FREE Business Listing on My UK Town! 🎉

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Are you looking to increase your business’s visibility and reach more local customers? We have an exciting offer just for you! At My UK Town, we are dedicated to helping businesses like yours connect with the local community. For a limited time, we’re offering a FREE Business Listing on our platform, and we want you to be a part of

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website-downtime

Understanding website downtime: Causes, impacts, and solutions

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Introduction Website downtime refers to the periods when a website is inaccessible to users, which can happen for various reasons. Understanding and addressing downtime is crucial for website owners, as it affects user experience, search engine rankings, and overall revenue. This article will explore the causes and impacts of website downtime and provide practical solutions to minimise its occurrence and

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seo-offsite

Offsite SEO vs Onsite SEO: Understanding the differences

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SEO is massively important for a site and helps to achieve a higher spot on the search engine results pages (SERPs) for target keywords. There are a lot of differences between onsite SEO and off-site SEO. Educating yourself on the nuances of these two sides can help strengthen your overall online marketing strategy. A properly optimised website will bring increased

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cookie-consent

What are cookies and does your website need a cookie notice?

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Introduction A cookie notice is a banner or pop-up displayed to website visitors to notify them that cookies are employed on the site. Cookies are text files placed on users’ devices that collect, monitor, and store information on their online activities. In the context of ever-growing privacy and personal data protection concerns, cookie notices have become an integral part of

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blogging

Understanding the importance of blogging

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Why start a blog? Business blogs are rapidly becoming a creative avenue for companies to showcase their products, services, ideas, and connections. Consequently, they enhance the company’s online presence and reputation while offering a platform for engaging with customers. Blogs offer a distinct advantage over conventional advertising methods by fostering dynamic and interactive spaces. Through blogs, businesses can communicate expert

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google-maps

Share access to your Google business profile

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In this article, we will explain why sharing access to your Google Business Profile can increase your chances of success and explain how to do it. We also cover how to manage it correctly for maximum benefit for your business. Understanding Google business profiles Your Google Business Profile is the cornerstone of your online presence. This is where customers will

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tarffic-blog

How to determine the size of a website

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Assessing website size by number of visitors Understanding visitor behaviour is crucial for accurately assessing website size. Tools such as Google Analytics provide insights into user demographics, behaviour, and engagement metrics. Analysing metrics such as average page size, bounce rate, and user engagement helps to identify available opportunities for improvement and optimisation. Visitor behaviour also provides valuable information on website

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image-compression

Benefits of using image compression to reduce the image file size

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Introduction: Image compression is an important function in the trade-off between quality and efficiency, resulting in faster loading of websites without having to serve low-quality images. This post discusses the importance of image compression, outlining its various advantages in enabling a seamless user experience while conserving storage capacity. Understanding image compression: What is image compression? Image compression refers to the

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wordpress-url-change

How to change your WordPress URL

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Understanding the basics What is a WordPress URL? Your WordPress URL is what your users input to get to your website on the web (usually your primary domain). Guide to choosing a domain name. The wp-config.php file is the place to configure your domain’s routing details. Each WordPress installation has a root directory where you will find the wp-config.php file.

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instagram

Create and share access to an Instagram profile

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Social media profoundly influences our daily interactions these days. Instagram, a widely embraced platform, provides a dynamic space to share photos and videos, fostering connections for both individuals and businesses. This blog post is your go-to guide for creating an Instagram profile that stands out in the vibrant UK social media scene. Choosing the perfect username Your username is important

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downtime-monitor

Why you should monitor your website’s downtime

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A website is the face of any business and more often than not it’s the first time potential customers interact with you. Your website must be accessible and functional at all times to ensure a seamless user experience. However, even the most advanced websites can experience occasional downtime due to various reasons such as server issues, maintenance, or cyberattacks. Monitoring

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local-seo

Local SEO for brand-new businesses

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Download audio What is local SEO? Local SEO (Search Engine Optimization) is a strategy that focuses on optimising a business’s online presence to attract local customers. It involves enhancing your website, content, and online listings to rank higher in local search results. Why is local SEO so important? For brand-new businesses, local SEO is crucial for gaining visibility in their

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Hot to get a thumbnail result on Google

Hot to get a thumbnail result on Google

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What is a thumbnail result? A thumbnail result is a visual representation of your webpage in Google’s search results. Instead of a traditional text link, it displays an image, a title, and a brief description of the content on the page. This format catches the user’s attention and gives a preview of what your page offers. Understanding Google’s algorithm To

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competitor analysis

The importance and benefits of competitor analysis

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In today’s business landscape, understanding your competition is essential. Competitor analysis, also referred to as competitive analysis, is an important strategic tool that can assist businesses in achieving a competitive advantage. This blog post will discuss the importance and benefits of conducting a competitor analysis, whether you have an established business or are entering a new market. The benefits of conducting

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domain-name

Choosing your perfect domain name

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Your website’s domain is the gateway through which your audience finds and connects with your online presence. Choosing a domain name that is both memorable and reflective of your brand can make a significant impact on your website’s success. What makes a good domain name? A good domain name is easy to remember, easy to type, and easy to pronounce.

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citations1200

Why should you create business citations?

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What are citations? A citation is an online reference to a business that includes its name, address and phone number. The minimum amount of information required for most citations is just a name, address and phone number. Most websites allow you to upgrade in order to submit more information such as web address – which also counts as a backlink

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audit-site

What is a Technical SEO Audit?

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If you have a website, you know how important it is to rank high in search engine results pages (SERPs). However, achieving high rankings requires more than just creating quality content and building backlinks. Technical SEO plays a crucial role in helping search engines understand and crawl your website, which ultimately affects your website’s visibility, traffic, and ranking. One way

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G-Profile

How To Create A Google Account For UK Businesses

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UK businesses should create a Google account as their initial step for building an online presence. A Google account serves as a gateway to access various Google services, which include Google Drive, Google Maps, Google Docs, Google Calendar and business tools Google Ads and Google AdSense. The Google Business Profile allows customers to discover your business information, read reviews from

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googleanalytics

What is Google Analytics?

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Google Analytics allows you to track everything about your site including visitor behavior, conversion rates, and even social media activity providing you with data about how people interact with your site. How does Google Analytics work? Page tagging allows Google Analytics to collect data about individual visits to a website. What kind of data are available on Google Analytics, and

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UK SEO Checklist 2018

Tips & Advice / /

We regularly get asked by potential customers what we class as the most important factors for improving traffic and visibility of their website. Why? They most likely want to do the work themselves but are looking for a gentle nudge in the right direction first! I know many digital marketers are VERY reluctant to give this kind of information out

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Step by step guide: How to share access to your Google Analytics

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Step 1: Sign in to Google  Analytics: https://analytics.google.com Step 2: Click on “Admin” for your chosen account Step 3: From here select USER MANAGEMENT Step 4: Add a new user by clicking the + icon Step 5: Finally, enter the email address and set the permissions for the new user.

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Why Page Speed is Important for SEO

Why Page Speed is Important for SEO (and how to test yours)

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  You have probably questioned whether website speed is important in the past? OK, maybe you haven’t but you  should know how fast your website is – especially compared to your main competitors. Once you know your own scores ask yourself if it is faster or slower than other competing sites and if yours is slower take action to improve

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Tip: Register your name across all social media platforms

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A quick tip: Whenever possible register your name on all the various social media platforms available! Whilst this may seem like a daunting (and time consuming) task – which it is unfortunately there are site out there to make it a bit easier. Also – you will probably see websites you have absolutely no intention of EVER using but if

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