In this article, we will explain why sharing access to your Google Business Profile can increase your chances of success and explain how to do it. We also cover how to manage it correctly for maximum benefit for your business.
Understanding Google business profiles
Your Google Business Profile is the cornerstone of your online presence. This is where customers will often first discover you, learn more about you, and ultimately decide whether to engage with your business. Having accurate information here is extremely important for your business (opening times, main contact details etc).
Access levels and user roles
Often crucial to mastering your profile is understanding the various access levels and user roles. From principal owner to additional users, each role has a vital role to play in managing your digital storefront. Sharing access entails more than just adding someone’s email. It is a matter of entrusting them with your digital reputation.
Learn how to do it properly so that each person gets the right amount of access. Owning your own Google Business Profile is essential for the process of sharing access to begin. Only after you have gained that ownership will managing access become possible.
google business profile
Verifying ownership and managing access
- Claim your Business Profile: First, if you haven’t claimed your business already, please go to https://www.google.com/business. Log in with your Google account and look for your business. If your business is already listed, you’ll need to claim it. If it isn’t listed, you’ll have to create a new listing.
- Verify ownership: Google requires verification to confirm that you are the rightful owner or authorised representative of the business. Verification helps ensure that only the rightful owners can manage and update the information on the profile. Verification methods vary depending on the type of business and location. Common methods include receiving a postcard with a verification code, receiving a phone call, or getting an email.
- Add additional managers: Once you’ve verified your ownership, you can grant access to other individuals to help manage your Google Business Profile. This is particularly useful for businesses with multiple locations or for delegating responsibilities. To add managers, sign in to Google My Business, go to the “Users” section, and click on the “+” icon to add new users and add their email address. You can specify their role as an owner, manager, or communication manager, each with different levels of access.
- Specify access levels: Google Business Profile allows you to assign different access levels to users based on their role. Owners possess complete authority over the listing, enabling them to include or exclude users. Conversely, managers share similar privileges but lack the power to modify user access or manage permissions. Communication managers can respond to reviews and messages but can’t edit the business information.
- Regularly review access: It’s essential to periodically review who has access to your Google Business Profile to ensure that only authorised individuals are managing it. Remove access for any users who no longer need it or who are no longer associated with your business.
- Keep your information updated: Once you’ve set up your Google Business Profile ensure you keep the information accurate and up-to-date. This includes your business hours, address, phone number, website, etc
Adhering to these guidelines enables you to confirm your ownership and control who else has access to your Google Business Profile. Thereby ensuring that customers discover accurate information about your business on Google.
Managing business details and reviews
Your profile contains more than just contact information; it tells the story of your brand. How well you manage it will influence your online reputation. To develop trust with customers and increase visibility in search results, keep your business information up to date.
Customer reviews are your online reputation source. See how you can professionally respond to bad reviews to turn the tables and take advantage of the feedback growth opportunities.
Managing multiple locations
If you have multiple businesses or offices, managing access and settings can be a daunting challenge. No worries, we got your back with some clever tactics. It is easy to add and manage several locations through one Google Business account. Remain consistent and keep everything updated.
Conclusion
Your Google Business Profile is not just a listing; it is your digital storefront. By learning how to share access, you will take charge and make your online presence what you’ve always wanted. Do not put it off; share the access, master your profile, and watch your business grow. You might also want to share your Facebook profile.
TL;DR
- Sharing access to your Google Business Profile with others can increase your chances of success
- Understanding and managing access levels and user roles is crucial to doing it properly
- Verify ownership by going through a verification process
- Add additional managers with different levels of access
- Regularly review and update access for authorised individuals for security purposes
- Keep business information accurate and up-to-date
- Customer reviews are important for building trust with potential customers
- Managing multiple locations can be done through one Google Business Profile account
- Your Google Business Profile is your digital storefront, so take charge and share access to see growth in your business.
