Visitor session recordings allow you to gain insights into user interactions with your website and optimise your design and the marketing strategies used for traffic generation to improve your conversion rate.

This blog post will discuss the concept of visitor session recordings and their potential benefits for your online presence.

What are visitor session recordings?

The recordings provide real-time data on user interactions with your website, allowing you to see how users navigate, click, scroll, and engage with your content.

Ways session recordings help you understand your customers

Understanding customers is essential for a successful marketing strategy. Session recordings provide valuable insights into the thoughts and behaviours of your website visitors, allowing you to understand their challenges, preferences, and goals.

Session recordings can provide multiple benefits – especially when used alongside other data supplied by Google Analytics etc:

1. Uncover user behaviour patterns
   Session recordings enable the identification of common user behaviour patterns. Is there a decline in visitors linked to a specific page area or user action? Are they experiencing difficulties with a particular feature? Understanding these patterns can help in making data-driven decisions to improve user experience.
2. Analyse page heatmaps
   By using heatmaps generated from session recordings, you can analyse where visitor actions occur most often on the page. This allows you to identify areas of interest and optimise your content or call-to-action placements accordingly.
3. Assess user engagement
   By analysing session recordings, you can measure user engagement by observing their session. What was the duration of their visit? Which pages did they spend the most time on? Do users have a tendency to leave the site upon reaching a specific area?
4. Identify conversion barriers
   Session recordings can often reveal the obstacles that hinder users from completing conversions. This insight is extremely useful for enhancing your conversion rates in order to get the maximum return from your website traffic.

What can you see with session recordings?

Session recordings offer a treasure trove of information, including:

• Mouse movements: Track the path users take as they move their mouse around your website.
• Clicks: Identify which elements are getting the most attention and interaction.
• Scroll depth: Understand how far users scroll down your pages before leaving.
• Form submissions: See how users engage with forms and whether they complete them. (Successful vs. incomplete interactions)
• Page load times: Identify slow-loading pages that may deter visitors.
• Compatibility: Session recordings allow you to view the website through the eyes of your customer allowing you to spot compatibility issues with the device used to access the website.
• Rage clicks: Are there any sections of your website that customers experience frustration with resulting in rage clicks and a high bounce rate?

Session recording tools you can use

Several software and services cater to the needs of businesses looking to leverage session replay software. Some popular options include:

Crazy Egg: https://www.crazyegg.com
FullStory: https://www.fullstory.com
Hotjar: https://www.hotjar.com
Mouseflow: https://mouseflow.com
Smartlook: https://www.smartlook.com

These tools offer various features and pricing structures, allowing you to choose the one that best suits your requirements. Installing one will provide you with actionable insights by watching video playback of a real visitor session.

The pros and cons of visitor recording and session replay tools

While session replay tools offer significant advantages, it’s essential to consider their pros and cons:

Pros:

• Valuable insights into user behaviour
• Data-driven decision-making
• Improved website performance
• Enhanced user experience throughout your  customer journeys
• Increased conversions via conversion rate optimisation

Cons:

• Privacy concerns (ensure compliance with data protection regulations)
• Resource-intensive for large websites
• The learning curve for effectively using the tools
• Any costs to install the tracking code on your website

Visitor session recordings FAQ’s

1. Do session replay tools slow down my website?

   Some session replay tools can have a minor impact on website performance so consider whether the benefits outweigh the slight reduction in site speed.

2. Can I use session recordings to improve mobile user experience?

   Yes, session recordings can provide insights into mobile user behaviour, helping you optimise your website for mobile devices. The recordings allow you to view the site using the same screen size as the visitor allowing you to easily spot any problems.

3. What can you see with session recordings?
   

   Session recordings allow website owners to gain valuable insights into the behaviour of their visitors. By tracking how users interact with a website, session recordings can provide information on visitor engagement, navigation paths, clicks, scrolls and mouse movements. This data can help to identify issues with user experience and design, as well as areas of improvement.

4. What should I look for in your session recordings?

   When looking at visitor session recordings, there are several important factors to consider. First and foremost, you should look for any evidence of user engagement. This includes behaviours like clicks, page views, time spent on a page, and any other actions taken while navigating the website. You should also look for patterns in navigation to evaluate how well your website is designed and laid out for users.

5. Why should you use session replay software?
   

   Session replays are invaluable when it comes to improving customer interaction with your website!

Understanding and using various testing tools are important steps towards success in the online market. Having the ability to watch and filter recordings using a powerful tool (as mentioned above) to see how your actual website visitors navigate your website provides you with a huge advantage.

By using session replay software and analysing user behaviour, you have the opportunity to optimise your website’s performance, enhance user experience, and ultimately increase your conversion rates.

Stay informed, make decisions based on data, and see your online business thrive.

If you are considering session recording please consider our solution:
https://cmldesign.co.uk/web-design-lancashire/product/visitor-session-recording/

Be sure to read our posts about SEO Analysis if you’re looking for ways to improve your website.

The post What are visitor session recordings? appeared first on UK Digital Marketing Blog.

Thunderbird is a free, open source, cross-platform email client, news client, RSS reader, and chat client developed by the Mozilla Foundation. The project strategy is based on extending Thunderbird functionality and security by creating new features and using existing ones from Firefox. Website – https://www.thunderbird.net/

You can install Thunderbird on Windows, Mac, and Linux.

Windows

To install Thunderbird on Windows, go to the Thunderbird download page and click the “Download” button. The Thunderbird installer will be downloaded. Run the installer and follow the instructions.

Mac

To install Thunderbird on Mac, go to the Thunderbird download page and click the “Download” button. The Thunderbird DMG will be downloaded. Double click the DMG and follow the instructions.

Linux

To install Thunderbird on Linux, go to the Thunderbird download page and click the “Download” button. The Thunderbird tar.bz2 will be downloaded. Open a terminal and cd to the directory where you downloaded the file.

tar -xjf Thunderbird.tar.bz2

This will create a Thunderbird directory. cd to that directory and run

./thunderbird

Conclusion

If you want to install Thunderbird, you can find the installation files on the Mozilla website. After you have downloaded the installation files, you can install Thunderbird by following these steps:

1. Double-click the installation file to open it.

2. Follow the instructions on the screen to install Thunderbird.

3. Click the Finish button to close the installation wizard.

4. Thunderbird is now installed on your computer.

The post How to install Thunderbird appeared first on UK Digital Marketing Blog.

In this short guide we will introduce you to the software and provide instructions on how to get started.

First, you will be invited to create an account by email

Continue creating your new account by providing your name for identification purposes and creating a password for the account.

You then have the ability to view scheduled posts and approve them if needed. You will receive an email notification whenever a post needs your approval:

You can add comments (1) before approving the post if you wish to do so (2)

For help publishing social posts please view this video:

For more of an overview of the whole software view this video instead:

Using the inbox: Blog Post

You can view ALL past and scheduled posts by clicking this link:

The post Introduction to ContentStudio appeared first on UK Digital Marketing Blog.

Number of site visitors, their behaviour, source and segmentation (age, gender etc)

Key Performance Indicators (KPI’s) split by traffic type

Information specific to the Google search engine with data on search terms used to display your site in the results.

Data specifically relating to your Google My Business (map) listing.

Revenue generated by the site & the source of the income

If you’re running a pay per click campaign managed by CML Design we will show data here with paid traffic performance including average cost per click (CPC) and cost per conversion.

SEO Scores overview providing you with an easy to read overview of your overall score over time (score out of 1,000)

We provide an overview of your current and historical backlinks over the past 12 months.

Here we display an overview of the ranking visibility over time for your primary keywords.

We provide a monthly summary on your SEO performance which will be made available in your client area along with downloads of more in depth information on backlink, keyword, citation and audit information.

The post SEO Dashboard Sections appeared first on UK Digital Marketing Blog.

How to save sent emails in Outlook

If you’re not seeing your sent emails in Outlook you probably need to tick a box that saves them to the SENT folder. First, open Outlook then follow the steps below:

1. Click File, and then Options.
2. In the Options section click Mail.
3. Under the Save messages section, enable the Save copies of messages in the Sent Items folder option.

You can double-check they are also being saved to the server itself by visiting your webmail.

The post How to save sent emails in Outlook appeared first on UK Digital Marketing Blog.

How to add an image gallery to your wordpress website

Alternatively you can visit the following website where you can view FAQ’s and watch tutorial videos. It is always worth enhancing your website with attractive images to make it more appealing to your visitors.

Please note: This is a quick guide to using the plugin, not instructions on how to purchase and install it. Please refer to the plug-in website for this.

If you don’t have it installed and would prefer to have us  do everything for you instead please purchase the service here.

How to add an image gallery to your wordpress website

1. Login to the admin section of your website with your username and password
2. On the left hand side select PHOTO GALLERY to access the plugin
3. Follow instructions on adding/editing images, albums and galleries in the How to add an image gallery to your wordpress website user guide.
4. Once you have uploaded your images and edited the titles and descriptions as required it is time to publish a gallery to one of your pages for your site visitors to view. To  do this choose which page you would like to display the gallery and select the GALLEY icon as shown:
5. Finally you can tweak the various options influencing the number and size of images displayed per page by double clicking on the gallery image you just placed within the page.

FULL USER GUIDE: How to add an image gallery to your wordpress website user guide.

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If you don’t have Google Chrome yet your first step would be to download and install it via https://www.google.com/chrome/

Once you’ve downloaded and installed Chrome, open up Facebook from within the browser and choose to share a LIVE VIDEO from your profile page.

You will then be presented with an option to select what source you wish to share the video from – webcam or screen and where the audio will be picked up from. Choose to SHARE SCREEN then finally click the GO LIVE button to begin your broadcast.

The post Share Your Screen With Facebook appeared first on UK Digital Marketing Blog.

The essential first step for any SEO campaign is accurate keyword research to ensure you’re targeting the correct keywords to get the best return on investment – be that time doing the SEO work yourself or money paying someone else to do the work for you.

This is where a useful website can help allowing you to find profitable, low competition keywords in seconds:

Keysearch is not just a keyword research tool it’s a full fledged SEO powerhouse. Giving you all the tools you need to spy on your competitors and track your SEO efforts with rank tracking, backlink checker and SEO competition analysis. Get started today and claim your 20% discount by entering KSDISC as your promo code.

Take your SEO to another level & start dominating your competition

Keyword Research

Your aim here is to locate profitable longtail keywords by entering a seed keyword and viewing/comparing statistics for related searches. In our image (above) our seed key phrase was town and country seat covers returning a total of 589 related search terms.

[For anyone interested this research for town and country seat covers was performed for online car parts specialist MotorNuts – www.motornuts.co.uk]

Straight away we can see a chart showing search trends for this phrase, indicating interest peaks in spring and the start of winter with February, April and September proving to be the least popular months during the past twelve.  Visit https://www.keysearch.co to get started on your own seed keywords.

Below that we are presented with data for the top performing sites including: page rank, domain rank, moz page rank, moz domain rank, authority links, total links and whether the phrase is in the page title, page description or URL.

Arguably more importantly you can see a list of potential new keywords on the right hand side where you can compare search volumes and a calculated difficulty (based on the level of competition) allowing you to select the most appropriate related search term for your SEO campaign. To keep things easy you can save keywords or key phrases and arrange them in dedicated lists so that you can easily access them next time you login to your account.

The post Perform Essential Keyword Research With This Website appeared first on UK Digital Marketing Blog.

Are you looking for a replacement for the search feature in Windows?

Try this useful tool instead: Everything from Voidtools. It’s a simple, free utility that’s very powerful and VERY fast!

The post Search Files – Everywhere – Voidtools appeared first on UK Digital Marketing Blog.

No doubt you have heard the term The Cloud when people talk about saving or accessing files.

Definition: Cloud computing simply refers to storing and accessing data and programs over the Internet instead of your computer’s hard drive.

Hopefully this basic explanation of The Cloud helps you gain a greater understanding of cloud computing and what it’s all about to help you know what people are referring to when they start talking about it.

Which services do you use for interacting with the cloud? Software or hardware.

There are some useful applications allowing you to access data from multiple devices you may own ie Laptop, Desktop, Tablet, Notepad, Smartphone etc. Share some of your favourites with us via our Facebook Page.

The post What is “The Cloud”? appeared first on UK Digital Marketing Blog.

Vivaldi Web Browser is a free, fully customizable web browser. Feature rich, powerful, secure and fun! Browse the Web your way – download Vivaldi Web Browser today and give it a whirl!

Features include:

Speed Dial Folders

Organize your Speed Dials into folders for convenient access.

Quick Commands

Control everything in Vivaldi with simple text commands

Notes

Take notes while you browse and link them to a specific site.

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