At the heart of the reason people install Google Analytics is to see statistics on site visitors.
- How many people visit your site?
- Where do they come from geographically?
- How long are they on the site?
- Which pages do they visit?
- Which page do they enter and leave the site?
- What was the source of their visit and what search terms did they use to find you?
Your ultimate quest as a site owner is to improve conversions by using this data to improve your website by supplying better content where your visitors are and spending more resources on things which generate the best traffic for your site.
In a series of blog posts over the coming weeks I will try to address some of the questions you have about Google Analytics – how to install it and how to analyse the data it collects. If you have any specific questions fire us an email today.
