If you’re looking to optimize your blog posts for SEO, then you’ll want to make sure that your posts are the right length.
The optimum blog post character length for SEO is between 1,000 and 1,500 words.
This length allows you to include all of the important keyword phrases that you want to target, without going overboard and including too many keywords. It also helps to ensure that your readers will actually stick around and read the entire post, instead of bouncing back to the search results after a few paragraphs.
What does Google say about content length?
Google stands firm that word count is not a ranking factor.
Here’s Google’s John Mueller’s response when asked about it on Twitter:
“Word count is not indicative of quality. Some pages have a lot of words that say nothing. Some pages have very few words that are very important & relevant to queries. You know your content best (hopefully) and can decide whether it needs the details.”
So although content length is important, the QUALITY of that content remains more important!
What is the ideal length of a headline?
How much of the page title do you read before you click to read the full article? The ideal length of a headline is 6 words.
Conclusion
While Google clearly states it’s not a ranking factor if you’re looking to give your blog posts a boost, make sure that they’re around 1,000-1,500 words in length.
