{"id":2742,"date":"2023-07-24T09:33:55","date_gmt":"2023-07-24T09:33:55","guid":{"rendered":"https:\/\/darwenonline.co.uk\/web\/?p=2742"},"modified":"2023-07-24T10:12:10","modified_gmt":"2023-07-24T10:12:10","slug":"why-should-you-create-business-citations","status":"publish","type":"post","link":"https:\/\/darwenonline.co.uk\/web\/why-should-you-create-business-citations\/","title":{"rendered":"Why should you create business citations?"},"content":{"rendered":"<p><strong>What are citations?<\/strong><\/p>\n<p class=\"\">A citation is an online reference to a business that includes its name, address and phone number.<\/p>\n<p class=\"\">The minimum amount of information required for most citations is just a name, address and phone number. Most websites allow you to upgrade in order to submit more information such as web address &#8211; which also counts as a backlink in addition to a citation.<\/p>\n<p><strong>What type of citations are there?<\/strong><\/p>\n<p>There are likely thousands of sites where you could put your company\u2019s name out into cyberspace. However, not every site has relevance to your industry, size, target audience, etc so they may not provide much value to you.<\/p>\n<p>Rather than submitting your site indiscriminately, it&#8217;s important to research them first to ensure they will be worth spending time submitting your details to.<\/p>\n<p><strong>Link building vs. citations<\/strong><\/p>\n<p>Some people mistakenly think that citations and backlinks are the same but they aren&#8217;t! Some citation sites don&#8217;t list the web address but are still VERY valuable to improving your search engine rankings.<\/p>\n<p><strong>Why are local SEO citations so important?<\/strong><\/p>\n<p class=\"\">Local search rankings are influenced by citations. Having your business listed in online directories improves the degree of certainty that it exists and thus improves the chances you are returned as a search result on Google etc.<\/p>\n<p class=\"\">The number of listings, the accuracy of your listings, and the quality of online directories can all have an effect on your rank position vs competitors. This is why it&#8217;s important to choose your citations carefully.<\/p>\n<p class=\"\">Ultimately, citations are an important factor to consider when trying to improve your search engine rankings.<\/p>\n<p><strong>Why is it vital to keep your citations consistent and accurate<\/strong><\/p>\n<p>Whenever possible keep listings for your business as consistent and accurate as possible.<\/p>\n<p>Accuracy: Is your business listed with an old address on a third-party website? You need to inform the site of your new details &#8211; which quite often means claiming and editing the listing or contacting the site owner directly.<\/p>\n<p>Consistency: Make sure you use the same address format otherwise Google might not associate the citation with your business &#8211; ie rd or road, 20-24, 20 &#8211; 24 or 20 to 24 are all different addresses. Stick to ONE variation for your business listings on the Internet.<\/p>\n<p><strong>How citations help people to discover your business<\/strong><\/p>\n<p class=\"\">People don&#8217;t always use internet search engines such as Google to find businesses. They often turn to sites like Scoot, Yellow Page and other specialist directories.<\/p>\n<p>These business directories often dominate search results for local queries. For example, try searching for \u201c<a href=\"https:\/\/www.google.com\/search?q=Decorator+Birmigham&amp;rlz=1C1CHBF_en-GBGB918GB918&amp;sxsrf=ALeKk02xOfELG-aBC2NRhRc8rLDpo5Orkw%3A1629389585995&amp;ei=EYMeYbSEPMqigQbanqRw&amp;oq=Decorator+Birmigham&amp;gs_lcp=Cgdnd3Mtd2l6EAMyBAgAEA0yBAgAEA0yBggAEA0QHjIICAAQDRAFEB4yCAgAEA0QBRAeMggIABANEAUQHjIICAAQDRAFEB4yCAgAEA0QBRAeMggIABANEAUQHjIICAAQDRAFEB46CAgAEAcQChAeOggIABAIEA0QHjoKCAAQCBANEAoQHjoKCC4QxwEQrwEQDUoECEEYAFCjsgJYx_ICYMX5AmgAcAF4AIABhwGIAfIGkgEDOC4ymAEAoAEBwAEB&amp;sclient=gws-wiz&amp;ved=0ahUKEwj00OSbvb3yAhVKUcAKHVoPCQ4Q4dUDCA4&amp;uact=5\">Decorator Birmingham<\/a>\u201d in Google.<\/p>\n<p>Very few of the top results are decorator&#8217;s websites. They&#8217;re mostly business directories that list lots of different decorators and if your business isn&#8217;t on the site you won&#8217;t be discovered by the user conducting the search.<\/p>\n<p><strong>What&#8217;s the best way to build citations?<\/strong><\/p>\n<p>Best practice citation building for local SEO is about quality as much as quantity. Whilst business websites ranking in their local top 10 have an average of 75-85 citations, the listings on high authority and relevant web pages are the ones that will have the biggest impact on your ranking.<\/p>\n<p class=\"\">Unfortunately, citation building is not a one-off process. After you have found sources and submitted listings, you need to keep them updated to reflect any changes in your details.<\/p>\n<p class=\"\">Meanwhile, you should always be looking for potential sources and keeping an eye on your competitors to see how they are performing.<\/p>\n<p class=\"\">If citation building is something you would like to explore, you may be better off doing it with the help of a professional agency like CML Design because this effort could cut into your weekly work schedule otherwise.<\/p>\n<p class=\"\">We can get you listed on high-quality websites, making sure each NAP is consistent and monitoring new citation possibilities by keeping an eye on your competition!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What are citations? A citation is an online reference to a business that includes its name, address and phone number. The minimum amount of information required for most citations is just a name, address and phone number. Most websites allow you to upgrade in order to submit more information such as web address &#8211; which also counts as a backlink [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2746,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[62],"tags":[66,205],"class_list":["post-2742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-advice","tag-start-here","tag-seo-analysis"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>UK Digital Marketing Blog - Web Design, SEO, Maintenance &amp; Promotion by Darwen Online<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/darwenonline.co.uk\/web\/why-should-you-create-business-citations\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why should you create business citations? - UK Digital Marketing Blog\" \/>\n<meta property=\"og:description\" content=\"What are citations? 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