{"id":2738,"date":"2023-07-19T17:54:00","date_gmt":"2023-07-19T17:54:00","guid":{"rendered":"https:\/\/darwenonline.co.uk\/web\/?p=2738"},"modified":"2023-12-01T09:46:12","modified_gmt":"2023-12-01T09:46:12","slug":"what-is-an-seo-audit","status":"publish","type":"post","link":"https:\/\/darwenonline.co.uk\/web\/what-is-an-seo-audit\/","title":{"rendered":"What is a Technical SEO Audit?"},"content":{"rendered":"

If you have a website, you know how important it is to rank high in search engine results pages (SERPs).<\/p>\n

However, achieving high rankings requires more than just creating quality content and building backlinks. Technical SEO plays a crucial role in helping search engines understand and crawl your website, which ultimately affects your website’s visibility, traffic, and ranking. One way to ensure that your website meets crucial minimum requirements for ranking well is by performing a technical SEO audit.<\/p>\n

In this blog post, we’ll explore what a technical SEO audit is, why it’s important, and how you can perform one on your website. We’ll also discuss the key elements of a technical SEO audit and provide tips and tools to help you optimize your website’s technical performance.<\/p>\n

When should you perform an SEO audit?<\/h2>\n

Overall, it’s recommended to perform an SEO audit at least once a year or whenever there’s a significant change in your website. By performing regular SEO audits, you can identify and fix any technical issues that may be hindering your website’s performance and ranking.<\/p>\n

What tools can I use to perform an SEO audit and what do they cost?<\/h2>\n

There are many tools available to help you perform an SEO audit on your website. Here are some popular tools and their approximate costs in GBP:<\/p>\n

    \n
  1. SEMrush: <\/strong>SEMrush is a comprehensive SEO tool that offers features like keyword research, site audit, backlink analysis, and more. The starting price for SEMrush is \u00a383.28\/month.<\/li>\n
  2. Ahrefs:<\/strong> Ahrefs is an all-in-one SEO tool that offers features like keyword research, site audit, backlink analysis, and more. The starting price for Ahrefs is \u00a382\/month.<\/li>\n
  3. Moz Pro:<\/strong> Moz Pro is an SEO tool that offers features like site audit, keyword research, link building, and more. The starting price for Moz Pro is \u00a399\/month.<\/li>\n
  4. Screaming Frog: <\/strong>Screaming Frog is a website crawler that can help you identify technical issues on your website. The starting price for Screaming Frog is \u00a3149\/year.<\/li>\n
  5. GTmetrix: <\/strong>GTmetrix is a tool that can help you analyze your website’s page speed and identify ways to optimize it. The starting price for GTmetrix is free, with a paid version starting at \u00a37.20\/month.<\/li>\n<\/ol>\n\n\n\n\n\n\n\n\n\n
    Tool Name<\/th>\nWeb Address<\/th>\n2023 Price (GBP)<\/th>\n<\/tr>\n<\/thead>\n
    SEMrush<\/td>\nhttps:\/\/www.semrush.com\/<\/a><\/td>\n\u00a383.28\/month<\/td>\n<\/tr>\n
    Ahrefs<\/td>\nhttps:\/\/ahrefs.com\/<\/a><\/td>\n\u00a382\/month<\/td>\n<\/tr>\n
    Moz Pro<\/td>\nhttps:\/\/moz.com\/products\/pro\/seo-tool<\/a><\/td>\n\u00a399\/month<\/td>\n<\/tr>\n
    Screaming Frog<\/td>\nhttps:\/\/www.screamingfrog.co.uk\/seo-spider\/<\/a><\/td>\n\u00a3149\/year<\/td>\n<\/tr>\n
    GTmetrix<\/td>\nhttps:\/\/gtmetrix.com\/<\/a><\/td>\nFree (paid version starting at \u00a37.20\/month)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

    It’s important to note that the pricing for these tools can vary depending on the features and plan you choose, so be sure to check each tool’s website for more information. Prices may also have changed since we produced this table.<\/p>\n

    Why are SEO audits important?<\/h2>\n

    They help identify and fix technical issues: <\/strong>Technical issues on your website, such as broken links, slow loading times, and duplicate content, can harm your website’s search engine ranking. By performing a technical SEO audit, you can identify and fix these issues, which can help improve your website’s performance and ranking.<\/p>\n

    They help ensure website accessibility: <\/strong>Accessibility is an important aspect of SEO, as search engines prioritize websites that are accessible to all users, including those with disabilities. Technical SEO audits can help identify any accessibility issues on your website and ensure that your website is accessible to all users.<\/p>\n

    They help improve website performance: <\/strong>A website’s technical performance, such as page speed and mobile responsiveness, can impact its search engine ranking. By performing a technical SEO audit, you can identify and optimize these technical factors to improve your website’s performance and ranking.<\/p>\n

    They help keep up with search engine algorithm updates:<\/strong> Search engine algorithms are constantly evolving, and technical SEO audits can help ensure that your website stays up to date with these changes. By identifying and fixing technical issues, you can improve your website’s ability to rank well in search results.<\/p>\n

    What are the key elements of an SEO audit some of the common errors and how can they be fixed?<\/h2>\n
      \n
    1. Backlink profile: <\/strong>This involves reviewing the website’s backlink profile of your website. If you suffer from a low backlink count you could benefit from a citation bust or backlink campaign from business-citations.co.uk<\/a> to increase your link count.<\/li>\n
    2. Meta Tags: <\/strong>The <title> tag conveys the page name both to users and search engines. It’s a very important SERPs element as it reveals the content of the page and its correlation with the search query. Additionally, the <description> tag can be used by search engines to create a snippet of your web page. It is important to check they exist on your website using the keyword and the optimum character length.<\/li>\n
    3. Website structure and architecture: <\/strong>This involves reviewing the website’s overall structure, including URL structure, site map, and internal linking, to ensure that it is easy to navigate and that search engines can easily crawl and index all pages.<\/li>\n
    4. On-page optimisation:<\/strong> This involves reviewing individual web pages and their content to ensure they are optimised for targeted keywords and relevant to the user’s search intent. All your content should be reviewed for uniqueness, keyword density and front-end delivery. You may benefit from unique content generation or image adjustments in order to achieve the best score possible.<\/li>\n
    5. Page speed: <\/strong>This involves reviewing the website’s load times and identifying ways to improve site speed, which can impact user experience and search engine rankings.<\/li>\n
    6. Mobile-friendliness<\/strong>: This involves reviewing the website’s mobile responsiveness and ensuring it provides a positive user experience across different devices trying to access your site. It looks at load speed and rendering on mobile devices. If your design isn’t mobile-friendly it could be a big issue with the potential of the majority of your visitors using handheld devices and you should consider a mobile-friendly redesign.<\/li>\n
    7. Technical errors: <\/strong>There are other areas of your design which aren’t covered previously such as how clean your code is and the use of XML sitemaps, robots.txt files and HTTPS.<\/li>\n<\/ol>\n

      By reviewing and addressing these key elements, a technical SEO audit can help ensure that a website is optimised for search engines and provides a positive user experience, leading to improved search engine rankings, traffic, and conversions.<\/p>\n

      Why do businesses choose CML Design to perform their technical SEO audits for them?<\/h2>\n

      CML Design can conduct your SEO audit for you ensuring it is an unbiased assessment conducted by an individual outside of your business. Our cost-effective solution saves you time and our technical SEO expertise ensures you will get the most out of your results.<\/p>\n

      Summary<\/h2>\n

      In summary, a technical SEO audit is a process of evaluating a website’s technical elements to ensure that it is optimized for search engines.<\/p>\n

      Technical SEO audits are crucial for businesses as they help identify and address issues that may be negatively impacting their search engine rankings and website traffic. By performing regular technical SEO audits, businesses can ensure that their website remains optimized for search engines and provides a positive user experience for their visitors.<\/p>\n

      There are various tools available for businesses to perform their technical SEO audits, and hiring a service provider can also be a viable option for businesses that require specialised technical SEO expertise.<\/p>\n

       <\/p>\n

       <\/p>\n","protected":false},"excerpt":{"rendered":"

      If you have a website, you know how important it is to rank high in search engine results pages (SERPs). However, achieving high rankings requires more than just creating quality content and building backlinks. Technical SEO plays a crucial role in helping search engines understand and crawl your website, which ultimately affects your website’s visibility, traffic, and ranking. One way […]<\/p>\n","protected":false},"author":1,"featured_media":2739,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[62],"tags":[66,205],"class_list":["post-2738","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-advice","tag-start-here","tag-seo-analysis"],"yoast_head":"\nUK Digital Marketing Blog - Web Design, SEO, Maintenance & Promotion by Darwen Online<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/darwenonline.co.uk\/web\/what-is-an-seo-audit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is a Technical SEO Audit? - UK Digital Marketing Blog\" \/>\n<meta property=\"og:description\" content=\"If you have a website, you know how important it is to rank high in search engine results pages (SERPs). However, achieving high rankings requires more than just creating quality content and building backlinks. Technical SEO plays a crucial role in helping search engines understand and crawl your website, which ultimately affects your website’s visibility, traffic, and ranking. One way […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/darwenonline.co.uk\/web\/what-is-an-seo-audit\/\" \/>\n<meta property=\"og:site_name\" content=\"UK Digital Marketing Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/darwenonline\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-19T17:54:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-01T09:46:12+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/darwenonline.co.uk\/web\/wp-content\/uploads\/2023\/07\/audit-site.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"648\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Craig Lowe\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Craig Lowe\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/darwenonline.co.uk\\\/web\\\/what-is-an-seo-audit\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/darwenonline.co.uk\\\/web\\\/what-is-an-seo-audit\\\/\"},\"author\":{\"name\":\"Craig Lowe\",\"@id\":\"https:\\\/\\\/darwenonline.co.uk\\\/web\\\/#\\\/schema\\\/person\\\/524b512715d470031c2e1872476416ba\"},\"headline\":\"What is a Technical SEO Audit?\",\"datePublished\":\"2023-07-19T17:54:00+00:00\",\"dateModified\":\"2023-12-01T09:46:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/darwenonline.co.uk\\\/web\\\/what-is-an-seo-audit\\\/\"},\"wordCount\":1205,\"publisher\":{\"@id\":\"https:\\\/\\\/darwenonline.co.uk\\\/web\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/darwenonline.co.uk\\\/web\\\/what-is-an-seo-audit\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cdn.shortpixel.ai\\\/spai\\\/q_lossy+ret_img+to_webp\\\/darwenonline.co.uk\\\/web\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/audit-site.jpg\",\"keywords\":[\"Initial Steps\",\"SEO Analysis\"],\"articleSection\":[\"Tips & Advice\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/darwenonline.co.uk\\\/web\\\/what-is-an-seo-audit\\\/\",\"url\":\"https:\\\/\\\/darwenonline.co.uk\\\/web\\\/what-is-an-seo-audit\\\/\",\"name\":\"What is a Technical SEO Audit? - UK Digital Marketing Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/darwenonline.co.uk\\\/web\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/darwenonline.co.uk\\\/web\\\/what-is-an-seo-audit\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/darwenonline.co.uk\\\/web\\\/what-is-an-seo-audit\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cdn.shortpixel.ai\\\/spai\\\/q_lossy+ret_img+to_webp\\\/darwenonline.co.uk\\\/web\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/audit-site.jpg\",\"datePublished\":\"2023-07-19T17:54:00+00:00\",\"dateModified\":\"2023-12-01T09:46:12+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/darwenonline.co.uk\\\/web\\\/what-is-an-seo-audit\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/darwenonline.co.uk\\\/web\\\/what-is-an-seo-audit\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/darwenonline.co.uk\\\/web\\\/what-is-an-seo-audit\\\/#primaryimage\",\"url\":\"https:\\\/\\\/cdn.shortpixel.ai\\\/spai\\\/q_lossy+ret_img+to_webp\\\/darwenonline.co.uk\\\/web\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/audit-site.jpg\",\"contentUrl\":\"https:\\\/\\\/cdn.shortpixel.ai\\\/spai\\\/q_lossy+ret_img+to_webp\\\/darwenonline.co.uk\\\/web\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/audit-site.jpg\",\"width\":1000,\"height\":648,\"caption\":\"audit-site\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/darwenonline.co.uk\\\/web\\\/what-is-an-seo-audit\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/darwenonline.co.uk\\\/web\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What is a Technical SEO Audit?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/darwenonline.co.uk\\\/web\\\/#website\",\"url\":\"https:\\\/\\\/darwenonline.co.uk\\\/web\\\/\",\"name\":\"UK Digital Marketing Blog\",\"description\":\"Web Design, SEO, Maintenance & Promotion by Darwen Online\",\"publisher\":{\"@id\":\"https:\\\/\\\/darwenonline.co.uk\\\/web\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/darwenonline.co.uk\\\/web\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/darwenonline.co.uk\\\/web\\\/#organization\",\"name\":\"UK Digital Marketing Blog\",\"url\":\"https:\\\/\\\/darwenonline.co.uk\\\/web\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/darwenonline.co.uk\\\/web\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/cdn.shortpixel.ai\\\/spai\\\/q_lossy+ret_img+to_webp\\\/darwenonline.co.uk\\\/web\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/cropped-2023-Logo-Long.jpg\",\"contentUrl\":\"https:\\\/\\\/cdn.shortpixel.ai\\\/spai\\\/q_lossy+ret_img+to_webp\\\/darwenonline.co.uk\\\/web\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/cropped-2023-Logo-Long.jpg\",\"width\":1200,\"height\":220,\"caption\":\"UK Digital Marketing Blog\"},\"image\":{\"@id\":\"https:\\\/\\\/darwenonline.co.uk\\\/web\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/darwenonline\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/darwenonline.co.uk\\\/web\\\/#\\\/schema\\\/person\\\/524b512715d470031c2e1872476416ba\",\"name\":\"Craig Lowe\",\"description\":\"Web designer since 2003\",\"url\":\"https:\\\/\\\/darwenonline.co.uk\\\/web\\\/author\\\/lowey81\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"UK Digital Marketing Blog - Web Design, SEO, Maintenance & Promotion by Darwen Online","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/darwenonline.co.uk\/web\/what-is-an-seo-audit\/","og_locale":"en_US","og_type":"article","og_title":"What is a Technical SEO Audit? - UK Digital Marketing Blog","og_description":"If you have a website, you know how important it is to rank high in search engine results pages (SERPs). However, achieving high rankings requires more than just creating quality content and building backlinks. Technical SEO plays a crucial role in helping search engines understand and crawl your website, which ultimately affects your website’s visibility, traffic, and ranking. One way […]","og_url":"https:\/\/darwenonline.co.uk\/web\/what-is-an-seo-audit\/","og_site_name":"UK Digital Marketing Blog","article_publisher":"https:\/\/www.facebook.com\/darwenonline","article_published_time":"2023-07-19T17:54:00+00:00","article_modified_time":"2023-12-01T09:46:12+00:00","og_image":[{"width":1000,"height":648,"url":"https:\/\/cdn.shortpixel.ai\/spai\/q_lossy+ret_img+to_webp+p_h\/darwenonline.co.uk\/web\/wp-content\/uploads\/2023\/07\/audit-site.jpg","type":"image\/jpeg"}],"author":"Craig Lowe","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Craig Lowe","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/darwenonline.co.uk\/web\/what-is-an-seo-audit\/#article","isPartOf":{"@id":"https:\/\/darwenonline.co.uk\/web\/what-is-an-seo-audit\/"},"author":{"name":"Craig Lowe","@id":"https:\/\/darwenonline.co.uk\/web\/#\/schema\/person\/524b512715d470031c2e1872476416ba"},"headline":"What is a Technical SEO Audit?","datePublished":"2023-07-19T17:54:00+00:00","dateModified":"2023-12-01T09:46:12+00:00","mainEntityOfPage":{"@id":"https:\/\/darwenonline.co.uk\/web\/what-is-an-seo-audit\/"},"wordCount":1205,"publisher":{"@id":"https:\/\/darwenonline.co.uk\/web\/#organization"},"image":{"@id":"https:\/\/darwenonline.co.uk\/web\/what-is-an-seo-audit\/#primaryimage"},"thumbnailUrl":"https:\/\/cdn.shortpixel.ai\/spai\/q_lossy+ret_img+to_webp\/darwenonline.co.uk\/web\/wp-content\/uploads\/2023\/07\/audit-site.jpg","keywords":["Initial Steps","SEO Analysis"],"articleSection":["Tips & Advice"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/darwenonline.co.uk\/web\/what-is-an-seo-audit\/","url":"https:\/\/darwenonline.co.uk\/web\/what-is-an-seo-audit\/","name":"What is a Technical SEO Audit? - UK Digital Marketing Blog","isPartOf":{"@id":"https:\/\/darwenonline.co.uk\/web\/#website"},"primaryImageOfPage":{"@id":"https:\/\/darwenonline.co.uk\/web\/what-is-an-seo-audit\/#primaryimage"},"image":{"@id":"https:\/\/darwenonline.co.uk\/web\/what-is-an-seo-audit\/#primaryimage"},"thumbnailUrl":"https:\/\/cdn.shortpixel.ai\/spai\/q_lossy+ret_img+to_webp\/darwenonline.co.uk\/web\/wp-content\/uploads\/2023\/07\/audit-site.jpg","datePublished":"2023-07-19T17:54:00+00:00","dateModified":"2023-12-01T09:46:12+00:00","breadcrumb":{"@id":"https:\/\/darwenonline.co.uk\/web\/what-is-an-seo-audit\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/darwenonline.co.uk\/web\/what-is-an-seo-audit\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/darwenonline.co.uk\/web\/what-is-an-seo-audit\/#primaryimage","url":"https:\/\/cdn.shortpixel.ai\/spai\/q_lossy+ret_img+to_webp\/darwenonline.co.uk\/web\/wp-content\/uploads\/2023\/07\/audit-site.jpg","contentUrl":"https:\/\/cdn.shortpixel.ai\/spai\/q_lossy+ret_img+to_webp\/darwenonline.co.uk\/web\/wp-content\/uploads\/2023\/07\/audit-site.jpg","width":1000,"height":648,"caption":"audit-site"},{"@type":"BreadcrumbList","@id":"https:\/\/darwenonline.co.uk\/web\/what-is-an-seo-audit\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/darwenonline.co.uk\/web\/"},{"@type":"ListItem","position":2,"name":"What is a Technical SEO Audit?"}]},{"@type":"WebSite","@id":"https:\/\/darwenonline.co.uk\/web\/#website","url":"https:\/\/darwenonline.co.uk\/web\/","name":"UK Digital Marketing Blog","description":"Web Design, SEO, Maintenance & Promotion by Darwen Online","publisher":{"@id":"https:\/\/darwenonline.co.uk\/web\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/darwenonline.co.uk\/web\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/darwenonline.co.uk\/web\/#organization","name":"UK Digital Marketing Blog","url":"https:\/\/darwenonline.co.uk\/web\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/darwenonline.co.uk\/web\/#\/schema\/logo\/image\/","url":"https:\/\/cdn.shortpixel.ai\/spai\/q_lossy+ret_img+to_webp\/darwenonline.co.uk\/web\/wp-content\/uploads\/2023\/10\/cropped-2023-Logo-Long.jpg","contentUrl":"https:\/\/cdn.shortpixel.ai\/spai\/q_lossy+ret_img+to_webp\/darwenonline.co.uk\/web\/wp-content\/uploads\/2023\/10\/cropped-2023-Logo-Long.jpg","width":1200,"height":220,"caption":"UK Digital Marketing Blog"},"image":{"@id":"https:\/\/darwenonline.co.uk\/web\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/darwenonline"]},{"@type":"Person","@id":"https:\/\/darwenonline.co.uk\/web\/#\/schema\/person\/524b512715d470031c2e1872476416ba","name":"Craig Lowe","description":"Web designer since 2003","url":"https:\/\/darwenonline.co.uk\/web\/author\/lowey81\/"}]}},"_links":{"self":[{"href":"https:\/\/darwenonline.co.uk\/web\/wp-json\/wp\/v2\/posts\/2738","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/darwenonline.co.uk\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/darwenonline.co.uk\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/darwenonline.co.uk\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/darwenonline.co.uk\/web\/wp-json\/wp\/v2\/comments?post=2738"}],"version-history":[{"count":1,"href":"https:\/\/darwenonline.co.uk\/web\/wp-json\/wp\/v2\/posts\/2738\/revisions"}],"predecessor-version":[{"id":3032,"href":"https:\/\/darwenonline.co.uk\/web\/wp-json\/wp\/v2\/posts\/2738\/revisions\/3032"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/darwenonline.co.uk\/web\/wp-json\/wp\/v2\/media\/2739"}],"wp:attachment":[{"href":"https:\/\/darwenonline.co.uk\/web\/wp-json\/wp\/v2\/media?parent=2738"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/darwenonline.co.uk\/web\/wp-json\/wp\/v2\/categories?post=2738"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/darwenonline.co.uk\/web\/wp-json\/wp\/v2\/tags?post=2738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}