{"id":2291,"date":"2021-07-06T18:45:38","date_gmt":"2021-07-06T18:45:38","guid":{"rendered":"http:\/\/darwenonline.co.uk\/web\/?p=2291"},"modified":"2025-04-25T13:39:27","modified_gmt":"2025-04-25T13:39:27","slug":"keyword-difficulty-explained-how-to-use-it","status":"publish","type":"post","link":"https:\/\/darwenonline.co.uk\/web\/keyword-difficulty-explained-how-to-use-it\/","title":{"rendered":"Keyword difficulty explained &#038; how to use it"},"content":{"rendered":"<h2><strong>Keyword difficulty explained<\/strong><\/h2>\n<div class=\"\">Keyword difficulty is essentially a score based on how much competition there is for a specific word\/s, measuring how difficult it is for you to rank on a scale of 1 to 100.<\/div>\n<div><\/div>\n<div class=\"\">\n<p>The higher the competition, the more difficult it is to rank for that keyword. A lot of SEO analytics tools provide this metric, but this is rarely the same across multiple different tools because they all calculate the score in their own way.<\/p>\n<\/div>\n<div class=\"\">\n<h2><strong>Why is the keyword difficulty important?<\/strong><\/h2>\n<div>\n<div class=\"\">Simply put: It&#8217;s an extremely important part of the keyword research process.<\/div>\n<div><\/div>\n<div class=\"\">Along with monthly search volume and a few other factors, keyword difficulty helps you choose the best keywords for your SEO.<\/div>\n<div class=\"\">The only issue is that every tool measures keyword difficulty differently so when comparing KD scores make sure you&#8217;re using the same tool to produce the scores.<\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<p><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-7560138670111452\" crossorigin=\"anonymous\"><\/script><br \/>\n<ins class=\"adsbygoogle\" style=\"display: block; text-align: center;\" data-ad-layout=\"in-article\" data-ad-format=\"fluid\" data-ad-client=\"ca-pub-7560138670111452\" data-ad-slot=\"3407789672\"><\/ins><br \/>\n<script>(adsbygoogle=window.adsbygoogle||[]).push({})<\/script><\/p>\n<h2><\/h2>\n<h2><strong>How to use keyword difficulty to improve your SEO strategy<\/strong><\/h2>\n<div>\n<p>You can plan out your campaigns and set priorities with the difficulty score.\u00a0 Here\u2019s a few things that can help you rank for a highly competitive keyword. Concentrate on better output if the keyword you are targetting has a high score!<\/p>\n<ul>\n<li><strong>Outstanding content<\/strong><\/li>\n<li><strong>Topical relevance<\/strong><\/li>\n<li><strong>Quality backlinks with the keyword as the anchor text<\/strong><\/li>\n<\/ul>\n<h2><strong>What is a good keyword difficulty?<\/strong><\/h2>\n<div>The scores fall into the following categories. A keyword might have a low score because there is low search volume, too!<\/div>\n<div><\/div>\n<div>For this reason, you should always look at search volume too but <strong>Moderate\u00a0Difficulty Keywords <\/strong>(falling between 5% and 25%) tend to be the best. <span style=\"font-size: 16px;\">These will typically have decent search volumes yet not much competition, meaning that you have a realistic chance to rank highly for them.<\/span><\/div>\n<div>\n<ul>\n<li><strong>00 &#8211; 04\u00a0 \u00a0 \u00a0=\u00a0 \u00a0 Fairly <strong style=\"font-size: 16px;\">Easy<\/strong><\/strong><\/li>\n<li><strong style=\"font-size: 16px;\">05 &#8211; 24\u00a0 \u00a0 \u00a0=\u00a0 \u00a0 Medium<\/strong><\/li>\n<li><strong style=\"font-size: 16px;\">25 -64\u00a0 \u00a0 \u00a0=\u00a0 \u00a0 \u00a0Competitive<\/strong><\/li>\n<li><strong style=\"font-size: 16px;\">65 &#8211; 100\u00a0 \u00a0=\u00a0 \u00a0 \u00a0Almost Impossible<\/strong><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<h2><strong>Keyword difficulty vs keyword competition<\/strong><\/h2>\n<div>Keyword competition shows you how many sites are in the search results for a given keyword.\u00a0Keyword difficulty\u00a0shows you how hard it is to rank for that\u00a0keyword in an organic search.<\/div>\n<div><\/div>\n<div><em><strong>Important Note:<\/strong><\/em> Always try to use the same keyword research tool when comparing the score across multiple keywords because they rarely output the same score as one another!<\/div>\n<div><\/div>\n<div><em><strong>In summary:<\/strong><\/em> The Keyword Difficulty Score is an important marker in SEO and one that is often forgotten. By using the Keyword Difficulty score you will be able to make better decisions about your SEO strategy<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Keyword difficulty explained Keyword difficulty is essentially a score based on how much competition there is for a specific word\/s, measuring how difficult it is for you to rank on a scale of 1 to 100. The higher the competition, the more difficult it is to rank for that keyword. A lot of SEO analytics tools provide this metric, but [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[62],"tags":[202],"class_list":["post-2291","post","type-post","status-publish","format-standard","hentry","category-tips-advice","tag-keyword-research"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>UK Digital Marketing Blog - Web Design, SEO, Maintenance &amp; Promotion by Darwen Online<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/darwenonline.co.uk\/web\/keyword-difficulty-explained-how-to-use-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Keyword difficulty explained &amp; how to use it - UK Digital Marketing Blog\" \/>\n<meta property=\"og:description\" content=\"Keyword difficulty explained Keyword difficulty is essentially a score based on how much competition there is for a specific word\/s, measuring how difficult it is for you to rank on a scale of 1 to 100. 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