One of the most common questions we get asked is: “What’s the difference between the bounce rate and the exit rate?”. In this blog post we reveal the answer to this FAQ . . .
We will keep the answer as basic as possible but if you have any questions be sure to let us know and we will update the post with more in-depth explanations if required.
Bounce Rate
The bounce rate is determined by the number of people leaving your site on the same page they entered the site without triggering any events by interacting with the site.
Exit Rate
The exit rate on the other hand is determined by the people leaving your site from a particular page even though they might have got to the page from a different page within your site. (ie they weren’t classed as a “bounce”)
