For SEO, historically, the webmasters should primarily focus their attention on the title and meta description tags of their pages. Today, it is equally important to add Open Graph tags on the web pages, particularly if these pages are frequently shared on social networks like Facebook.
Open Graph is an extra bit of code added to a web page to inform third party websites what it is you would like the site to display when sharing a link to the page. Without this code they will simply display the default image, title and description but by using “OG” you can exercise a certain amount of control over what is displayed.
So, how do you use it?
The code is entered as meta data as follows:
- <meta property=”og:title” content=”The title you wish to share” />
- <meta property=”og:description” content=”The desciption to introduce the page being shared” />
- <meta property=”og:image” content=”The URL of the image you wish to share” />
Why use it?
You may be curious as to the benefits of using open graph. Put simply: more traffic via social shares etc. By using it effectively you increase the chances of people clicking your link if it uses eye-catching data!
