November 29, 2016

Social Media Marketing

Social Media Marketing

People love using social media platforms these days with impressive numbers using the most popular platforms such as Facebook and Twitter every day. This can present your business with a great window to advertise your products/services – quite often at little or no cost. But where do you start?

If you have tried using any of the social media platforms you have probably discovered that whilst it may be FREE it is very time consuming and you tend to get out of it what you put in (which is quite often very little!)

The main reason we found business owners chose not to pursue social media beyond setting up a basic profile was because they felt their time was better spent elsewhere because return on investment (time) was minimal. If you continually use social media effectively though it can be a great way to contact past & potential new customers by using the right channels for your business and target market.

The most popular platforms aren’t always the best arena for your business and it’s often worth exploring the lesser known social media platforms. Darwen Online can help your business grow through social media marketing with a range of services including:

  • Setting up professional profiles
  • Developing a social media strategy
  • Audience targeting
  • Optimising content/posts
  • Engaging in conversations
  • Amplifying word of mouth
  • Content creation
  • Managing ad campaigns (where applicable)
  • Managing different channels (including the lesser known ones)
  • Tracking & measuring success